Tag Archives: Food Trucks

Jogasaki Sushi Burritos: Jumping The Food Truck Shark?

A Sushi Burrito: Jogasaki Special #1

     Has the whole LA food truck scene in LA jumped the shark? All signs seem to point to a resounding yes. Pan-Asian Caribbean Fusion Truck? Sure. Doughnut Burger Truck? Bring it on. Deep Fried Ice Cream Mobile? Hells yes. For every successful food truck venture such as Kogi or Nom Nom, a dozen imitators spring up, armed with only a twitter account, a gimmicky concept and a flashy paint job on a P.O.S. van. Can a city, even one as big as LA, really require five Indian food trucks? or four Filipino trucks? The firm laws of economics dictate that all this surplus food-truckery coupled with trickling demand will probably not end well for the both parties. But perhaps there is hope: a food truck so seemingly hair-brained that it succeeds by sheer hutzpah, reawakening the youthful possibility that lies in mobile food. Enter the Jogasaki Truck, home of the Sushi Burrito. Continue reading

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